On the occasion people wear Ajrak and Sindhi Topi and traditional block printed shawls. It is celebrated worldwide on the first Sunday of December. Literary (poetic) gatherings, mach katchehri (gathering in a place and sitting round in a circle and the fire on sticks in the center), musical concerts, seminars, lecture programs and rallies. On this jubilation people gather in all major cities of Sindh at press clubs, and other places to arrange various activities. Sindhis celebrate this day to demonstrate the peaceful identity of Sindhi culture and acquire the attention of the world towards their rich heritage.
The day is celebrated all over Sindh, and amongst the Sindhi diaspora population around the world. It is celebrated with traditional enthusiasm to highlight the centuries-old rich culture of Sindh. Sindhi Cultural Day is also known as ‘Aekta Jo Dihaarro (the day of unity)’.